The 14 People You Meet in the Apple Store
Recently I had to take my laptop into the Apple Store on the Rue de Marche in Geneva, and was somewhat surprised and a little dismayed to discover that Apple stores across the world really do have the same types of people in them. Below is a summary of those I see most often.
Part 1: EMPLOYEES
Decked out in their Jobs-esque minimalist attire and lanyards around their neck, Apple Store employees educate and manage the flock.
The Enthusiastic Specialist- This one is heard before they’re seen. Even though they don’t really know anything about Macs (or computers in general), they’re quick to mention how Macs are “5 times more secure” than Windows before quickly switching to a smooth video demo of the newest iLife suite. When not harassing a customer, the Enthusiastic Specialist can be found hovering between the iPod and iPhone tables, asking if you need help finding either of them. (more…)
